In "The Rise and Rise of Immersive Art," Anna Wiener investigates the growing popularity of immersive art installations and experiences in Silicon Valley and beyond. Immersive art is a style of artwork that surrounds and immerses the viewer in a multimodal experience, frequently using technology such as virtual reality, augmented reality, and projection mapping.
According to Wiener, the rise of immersive art is part of a larger trend toward experiential consumption, in which individuals seek out experiences rather than physical goods. This is especially noticeable in Silicon Valley, where the tech elite are willing to pay hundreds, if not thousands, of dollars for immersive art experiences that claim to take them to other realms or alter their mind.
However, Wiener recognizes a conflict between the monetization of immersive art and the need for artistic expression. Some artists are concerned that their work will be appropriated by digital corporations eager to capitalize on the trend, while others think that immersive art is becoming too formulaic and losing its ability to surprise and excite.
Overall, Wiener's article is an intriguing look at the junction of art and technology in the twenty-first century. As the popularity of immersive art grows, it will be intriguing to see how artists and audiences alike adapt to the problems and opportunities presented by this new form of creative expression.
